SmartTag Black Paw Lost Pet Recovery ID Tag Review

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(More customer reviews)This review is for the [...] lost pet tag service products. Doesn't matter which tag style.
$9.95 only gets you the metal tag. In VERY fine print there is a $1.95 activation fee. The service is "free" for only 30 days, but you don't find out the following until AFTER you buy: "Free 1 Month Plan is only available with a 1 year paid subscription". The VERY fine print says it is $9.95 annually after that (but that's not entirely true because that's not the full offer).
After you buy and you register online -- step 3 of 5 lets you choose a one year plan ("standard plan" is $9.95 or longer period for more money) or a "platinum plan" which is $24.95 for one year (or more $ for longer periods). The package the tag comes in says the eAlert service will email and fax your vet, but when you register -- step 3 of 5 shows a chart comparing the plans and it appears you need the "platinum plan" for the service to contact local vets (basic plan only contacts "shelters and rescues"). The Platinum Plan also provides "online alert to 50,000 local neighbors*" but the asterisk says "*SmartTag utilizes Facebook ads to post lost pet alerts to 50,000 local residents". They're not actually contacting that many people.
The marketing is misleading. By the time I read all the terms and fine-print nuances of the offers (disclosed AFTER purchasing the tag) I was totally turned off about the lack of up-front transparency. I felt like a fish on a hook and don't trust the people who market this service. I spit the hook out and didn't sign up for any plan, and returned the tag to the local PetSmart where I bought it.

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SmartTag Black Paw Lost Pet Recovery ID TagThe revolutionary new SmartTag Lost Pet Recovery ID Tag will ensure your pet is protected with today's highest level security. Store and edit vital information about your pet including images, descriptions and multiple emergency contacts. SmartTag is the only pet ID tag powered by the eAlert 24/7 Pet Recovery System. Attach the durable SmartTag to your pet's collar and logon to the secure website to complete your pet's profile. Only SmartTag can broadcast your pet's information to local shelters and lost-pet websites, saving critical time during a loss. Each SmartTag is engraved with a unique serial number that is like your pet's social security number. SmartTag is the best protection for your pet!Check Out SmartTag Features & Benefits!How It Works1. Complete the Online Profile: Create and update your pet's information anywhere, anytime for free. SmartTag allows you to list up to 6 emergency contacts, photos, vet information, color or unique markings information and other crucial information that may help find your pet.2. Nationwide Shelter Alerts: Once your pet is reported lost, a broadcast alert is sent to shelters and rescues within 50 miles of your pet's last known location including ASPCA, Humane Society, North Shore Animal League, Purrfect Pals and Bide-A-Wee.3. Live Emergency Response Center: When your pet is found you are notified immediately.Please Note: SmartTag comes with a 30 Day free trial*. *$1.99 activation fee applies. Standard packages start at $9.95 annually after 30 days. Once you receive your SmartTag go to www.idtag.com to activate your free 30 day trial.

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